Rubicon Organics launches 1964 Supply Co. in the U.K.

Rubicon Organics has announced the entry of its 1964 Supply Co. brand into the UK medical cannabis market through a distribution partnership with 4C LABS. The partnership establishes the first international route‑to‑market for 1964 Supply Co.'s medical cannabis products, building on successful wholesale exports in 2025, and expands the total addressable market for Canada's top premium brand.

"The U.K. is a rapidly growing medical cannabis market where quality and consistency truly matter," said Margaret Brodie, Chief Executive Officer of Rubicon Organics, "As Canada's leading premium producer and home to the country's top premium brand, 1964 Supply Co., we believe our multi-year investment in brand building and cultivation excellence will resonate with patients in the U.K. This exciting partnership with 4C LABS supports Rubicon's strategy to grow the total addressable market for our premium products by leveraging the power of our brands. The additional capacity now being produced at our Cascadia facility will support this growth by allowing us to scale production efficiently while maintaining the top quality our brands are known for."

Under the partnership, 4C LABS will support U.K. patient access to 1964 Supply Co. medical cannabis products through its network of cannabis clinics and regulated distributors. The initial product offering will include a select range of formats, including organically grown flower, vapes and extracts. The collaboration is intended to provide patients and healthcare providers with access to consistent, premium‑quality medical cannabis, starting with a curated portfolio and expanding over the coming months to meet growing demand.