Metrc has announced a strategic partnership with BioTrack. BT Government, Inc. has been established as a new entity to manage BioTrack's government-facing operations and will operate independently from Metrc and BioTrack.
The independent structure of BT Government, led by Moe Afaneh, ensures continuity for state programs while allowing each company to focus on its core strengths. BioTrack will expand its focus on commercial cannabis solutions, including ERP and POS platforms, while Metrc's partnership with BT Government will support the delivery of regulatory technology to state partners. This alignment enables both organizations to better serve their respective audiences and drive innovation across the cannabis technology ecosystem.
Metrc's existing track-and-trace states will not experience any disruption or impact as a result of this partnership – operations will continue seamlessly and without change. BioTrack will continue to operate as an independent organization and will maintain its commitment to serving its clients across all markets.
"This partnership reflects our shared commitment to strengthening the cannabis industry through innovation, transparency, and regulatory integrity," said Michael Johnson, CEO of Metrc. "By working together, we can uphold consistency for state programs while BioTrack accelerates its investment in commercial technology."
"BioTrack has long been a key contributor in the cannabis track-and-trace industry and will continue to serve our commercial clients with robust and reliable solutions and first-in-class customer support," stated Zachary Venegas, CEO of BioTrack. "This partnership provides an opportunity for seamless integration with all of our existing traceability systems."
This announcement comes at a time of continued growth and maturation for the legal cannabis industry, which is projected to exceed $40 billion in total market value in 2025. As more states adopt and refine regulatory frameworks, the need for scalable, secure, and transparent compliance systems has never been greater.
"We're excited to partner with Metrc to deliver robust compliance solutions to state regulators," said Moe Afaneh, General Manager of BT Government. "At the same time, BioTrack is doubling down on its commercial offerings, bringing new innovations to ERP and POS systems that empower cannabis businesses to thrive."
For more information:
Metrc
[email protected]
metrc.com
