2025 has kicked off fast and furious for the global cannabis industry as volumes increase and more countries come online at a rapid pace. The global medical cannabis explosion is here, with billion-euro markets like Thailand and multimillion-euro markets like Germany leading the way. Promising markets like Australia are not far behind, and these advanced markets provide models for other countries to emulate, providing access to safe and high-quality cannabis.
However, with all this advancement, bad models and lousy management have led to distrust in the industry — and the impending pricing drop is going to be a defining moment for many cannabis companies: some will make it, others will not.
The cannabis industry is facing a massive problem in the form of product dumping. Undercapitalized grows and broken Canadian grows are selling as much as they can for any price. Unfortunately countries like Australia are heading down the same road as Israel as a dumping ground for flowers due to easy import regulations.
Lower prices are a normal reaction to oversupply and shifting consumer preferences in any competitive market. However, in the cannabis market today, product dumping and the financial stress on growers lead the pricing war, rather than consumer-driven price decreases.
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