Organigram enters US market with company purchase

Organigram Global has acquired 100% of the issued and outstanding shares of Collective Project Limited for upfront consideration of approximately C$6.2 million, potential milestone payments and potential earnout payments totaling in the aggregate up to C$24M for the twelve-month periods ending September 30, 2025 and September 30, 2026.

"The acquisition of Collective Project marks yet another strategic milestone towards Organigram's global leadership ambitions. Not only does this acquisition represent our first commercial entry into the fast-growing hemp-derived THC beverage market in the U.S., it also fast-tracks our entry into the cannabis beverage category in Canada, a category that we believe is on the cusp of growth at home as well," said Beena Goldenberg, CEO of Organigram.

Collective Project is an innovative brand launched by Collective Arts, a Hamilton, Ontario-based company founded in 2013. Known for its unique approach to blending craft beverages with art, Collective Arts has featured over 2,000 artists from 40 countries on its products. Collective Project extends this creative ethos into the cannabis market, producing cannabis and hemp-derived infused sparkling juices, teas and sodas.

"We are pleased to be working with Organigram on this transaction as not only Canada's leading cannabis company but also one that is deeply committed to high-quality products backed by R&D and science-backed innovation," said Matt Johnston, Collective Project co-founder. "The Collective Project brand is under good stewardship, and we expect it to flourish as U.S. and Canadian market expansion unfolds."

"In an environment where consumers are shifting away from alcohol, brands that deliver on an enjoyable experience without the negative effects of alcohol will be poised to win in this alternative beverage category that is growing at a rapid rate in the U.S.," said Paolo De Luca, Chief Strategy Officer at Organigram. "We believe that Collective Project's portfolio of cannabis and hemp-derived THC beverages are differentiated, among the best-tasting products in the market today, and are sure to please consumers looking for a satisfying beverage alternative in both the U.S. and Canada."