With rising price compression and a market that becomes increasingly competitive by the day, growers are required to find ways to stand out. "At PURPLEFARM, we're not just growing cannabis, we're crafting an experience," says Mitchell Alswiti, CEO of PURPLEFARM. "We blend tradition with innovation, meticulously selecting genetics, hand-trimming every bud, and perfecting our curing techniques to deliver premium, whole-flower cannabis."
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Strong genetics indoors
Many growers cultivate in greenhouses to harness the power of sunlight, while others prefer going indoors, where they have full control over every single environmental variable. PURPLEFARM is one of these growers. "Our indoor facility integrates cutting-edge climate control with sustainable practices, ensuring consistency in every batch. Each harvest is a reflection of our dedication to quality and the art of cultivation."
And art is not only the end result but also the process of making it. "Every plant we cultivate begins its journey through meticulous pheno hunting or breeder cuts, ensuring only the strongest genetics make it into our grow," Mitchell explains. As plants move through the veg stage, a control system monitors temperature, humidity, and lighting in real-time, so that nothing is left to chance. "This technology adapts to each strain's specific needs, creating a stable environment where plants can develop at their own pace."
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Obviously, it's not all about cultivation, as post-harvest is as crucial a step as the growing itself. "Our precise curing techniques preserve the plant's specificities – locking in flavors, aromas, and effects that define each strain's character."
Maintaining craftmanship
Giving plants that level of attention isn't an easy feat and comes with its set of challenges. "Scaling while maintaining craftsmanship is one of the biggest challenges in cannabis cultivation," Mitchell says. "At PURPLEFARM, our diverse genetic library means that no two plants are the same, each requiring a tailored approach to reach its full potential. As we expanded our operations, we had to find a way to preserve the hands-on artistry of cultivation while improving efficiency."
The solution for that was a blend of what Mitchell calls high-tech and high-touch. "We implemented advanced climate control systems that adjust environmental conditions in real-time, ensuring optimal growth for each strain. At the same time, our cultivation team remains deeply involved at every stage – monitoring pheno expressions, fine-tuning feeding schedules, and applying traditional hand-cultivation techniques to maintain the highest quality standards. By fusing technology with artisanal expertise, we have not only scaled successfully but also elevated our craft, delivering consistent, top-tier cannabis without compromise."
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The foundation of cultivation
It's essential to point out, however, that the foundation of great cannabis starts with what it's grown in, which is the substrate. "For us, PRO-MIX is the gold standard," Mitchell says. "One of the biggest advantages is its efficiency. Our PRO-MIX grow bags make transplanting seamless, allowing us to focus on plant health rather than logistics. But beyond convenience, PRO-MIX provides a key advantage: it enhances flavor." Mitchell indeed believes that cannabis grown in PRO-MIX grow bags produces richer, more complex terpene profiles. "PRO-MIX allows our plants to fully express their genetic potential, resulting in a depth of flavor and aroma that sets our flowers apart. Quality cannabis is all about precision and care, and PRO-MIX plays a crucial role in maintaining the purity, cleanliness, and overall excellence of our cultivation process."
Capitalizing on the properties of PRO-MIX has also been possible thanks to the support from Premier Tech, Mitchell points out. "It's a true partnership in innovation. Their expertise in plant science and soil technology helps us continuously refine our cultivation methods, pushing the boundaries of what's possible in craft cannabis. Premier Tech's support allows us to fine-tune our growing environment for maximum yield and consistency."
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This commitment to the craft has led PURPLEFARM to expand beyond Canadian borders. The company has indeed just recently landed in Germany. "We've recently expanded into Germany, bringing our craft cannabis to international markets and strengthening our global footprint," Mitchell remarks. "Collaborations, like our partnership with Cookies, demonstrate our commitment to working across legal markets and showcasing true craft quality worldwide. Domestically, we are constantly refining our processes, innovating new product offerings, and expanding our reach. As the cannabis landscape evolves, so do we – adapting, innovating, and setting new benchmarks for excellence. With every plant we grow and every market we enter, we're shaping the future of craft cannabis, one harvest at a time."
For more information:
PURPLEFARM
www.purplefarm.ca
For more information:
Premier Tech
+1 855 867-5407
pthorticulture.com/otgb/
pthorticulture.com