Silly Nice has joined forces with The Cannabis Justice & Equity Initiative (CJEI) to support communities disproportionately impacted by past cannabis prohibition through education, training, and employment opportunities.
Since launching in 2024, Silly Nice has grown rapidly, becoming a staple in over 100 licensed dispensaries across New York State. Known for its commitment to quality, sustainability, and community engagement, the brand actively seeks to create an inclusive industry that provides opportunities for justice-impacted individuals.
For LeVar Thomas, Co-Founder of Silly Nice, this mission is personal. A Harlem resident, Thomas has witnessed firsthand the discriminatory enforcement of cannabis laws, with family members directly affected by the prison system for cannabis-related offenses. By collaborating with CJEI, Thomas and the Silly Nice team are working to empower individuals from disproportionately impacted communities and ensure they have access to the emerging opportunities in the legal cannabis market.
The Cannabis Justice & Equity Initiative is a community-based organization committed to removing systemic barriers that prevent marginalized groups from entering the cannabis industry. Through education, workforce training, and employment support, CJEI equips individuals with the tools needed to build sustainable careers in the regulated market.
For Thomas, this partnership represents more than just business—it's a step toward righting historical wrongs. Reflecting on the collaboration, he states: "The cannabis industry cannot truly thrive unless it includes those who were most affected by prohibition. Partnering with CJEI allows us to take real action—providing education, training, and opportunities for individuals who deserve a fair shot at success. Our goal is to grow, but more importantly, to grow alongside the community."
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Silly Nice
sillynice.com/