A pilot project in Alberta is aiming to transform cannabis product transparency with Metrc's Retail ID system. By simply scanning a QR code provided at purchase, consumers gain access to lab test results, certificates of analysis (COA), product name, image, cannabinoid, and terpenes, ensuring greater trust in legal cannabis products.
"The short of it is the QR code is handed out with the product as it's purchased," said David Urbanowicz, vice-president of external affairs at Metrc.
"For the pilot, it's limited to just one product which is manufactured by Token Naturals and distributed by Plantlife Cannabis. So when consumers scan the QR code, they'll be taken to a landing page that provides supplemental information on the product," he said.
The initiative, supported by Alberta Gaming, Liquor and Cannabis (AGLC), Token Naturals, and Plantlife Cannabis, serves as "a proof of concept," Urbanowicz said.
Read more at Edmonton Journal