A comprehensive white paper examining the state of the Canadian cannabis market has been released by Custom Cones USA. This report highlights that while the Canadian cannabis market saw a 3.27% decline in total revenue for 2024, for six months of 2024 (May–October), pre-rolls outsold flower, with a peak lead of 3% in July. This trend suggests that consumers favor pre-rolls, particularly in the warmer months when convenience and portability become more desirable. If these patterns continue, pre-rolls are projected to become Canada's top-selling cannabis product in 2025.
The cannabis market decrease in 2024 was largely driven by sharp decreases in flower and edible sales. While flower remains the market leader, sales dropped 9.3% YoY, with its market share shrinking by 2.2%. Meanwhile, pre-roll sales grew 1.24%, a marginal increase but a significant sign of resilience compared to other product segments.
"With the cannabis market maturing, pre-rolls have proven to be the strongest and most adaptable category," said Harrison Bard, Co-Founder and CEO of Custom Cones USA. "Consumers are choosing convenience, consistency, and quality—especially in Canada, where multi-packs and infused options are driving sales. If these trends continue, 2025 will mark the first full year that pre-rolls dominate the Canadian market."
For more information:
Custom Cones USA
customconesusa.com/