The day before Thanksgiving, Michael Diaz-Rivera was delivering goods to customers in the snow and cold, more focused on "Green Wednesday" than Black Friday.
Diaz-Rivera, who contracts with Denver cannabis stores, figured he and his drivers could end up making about 25 deliveries if people chose to stay inside for the day. And Green Wednesday, the day before Thanksgiving, is typically the second-busiest day of the year for the cannabis industry, he said.
The busiest day is April 20, or 4/20, the unofficial marijuana holiday long before it was legalized by states across the country.
Diaz-Rivera relished the prospect of a full day ahead. He started Better Days Delivery Service in January 2021 and began expanding his business around the time that marijuana sales in Denver and Colorado began dropping. Grants and technical assistance from city and state programs have helped him and others with the challenges the industry is facing.
Read more at The Denver Post