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Greenway acquires Choice Growers' brands

Greenway Greenhouse Cannabis Corporation has entered into an asset purchase agreement dated December 17, 2024, with Choice Growers Cannabis.

Under the Purchase Agreement, Greenway has acquired all of Choice Growers' consumer packaged goods brands, SKUs, and listings of the brands, trademarks, goodwill, and other associated intellectual property in exchange for the indebtedness owed by Choice Growers to Greenway; and a royalty payment equal to varying percentages of Net Revenue over a period of six years.

This acquisition encompasses all of Choice Growers' brands, including Grapefruit God Bud (also known as Grape God), The Jeffrey, Watermelon Pebbles, Pink Lemonade, Duke Nukem, Tangerine Dream, and Blackberry Cheesecake.

Jamie D'Alimonte, CEO of Greenway said: "Acquiring the brands from Choice Growers will help Greenway grow the number of SKUs we have in Ontario and bring Greenway products into new provinces. The Choice Growers team have built strong brands that have demonstrated real consumer appeal. As with many cannabis brands, future success will depend on delivering great products and ensuring they reach consumers at an affordable price."

For more information:
Greenway Greenhouse
www.greenway.ca

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