The Indeed employment website is rife with Ohio-based entry-level cultivator, trimmer, and customer service positions. Cannabis businesses are also in need of skilled maintenance professionals to support growing facilities, not to mention experienced marketers to brand their operations. Given the industry's novelty, companies are actively recruiting individuals from outside the sector to fill workforce gaps.
B.C. Wehman spent two decades as a buyer and marketing director in traditional retail. Wehman, feeling unfulfilled in his career after turning 40, moved into marketing and sales with Eastlake cannabis processor Lighthouse Sciences. He's also an instructor with the Cleveland School of Cannabis – an accredited career institution for marijuana employees – and co-hosts the Because Cannabis podcast.
Wehman stresses that the science of cannabis is just as essential to the field as marketing and maintenance.
"One of the parts that we don't think about when it comes to cannabis is the very science-minded folks," Wehman said. "If you are a person who appreciates biology down to a molecular level, Ohio has some of the strictest testing standards in the country. So the testing labs are very viable here."
Read more at MiTechNews