US (NV): Bryant Ison joins Planet 13 as VP of National Marketing

Bryant Ison has been hired as VP of National Marketing at Planet 13.

Lee Fraser, Chief Administrative Officer, said, "Beyond spearheading growth for our wholesale brands, Bryant will also oversee the transition of VidaCann locations in Florida to the Planet 13 neighborhood store banner and guide the launch of our new express-format stores in our existing markets. We continue to search for collaboration opportunities with celebrities who want to establish premium seed-to-shelf relationships and utilize the e-commerce platform we've built through Planet 13 Lifestyles, which operates outside the cannabis supply chain."

Bryant brings over 20 years of brand marketing expertise. Bryant has honed his leadership as the Managing Director and Head of Marketing at Sterling-Rice Group, a leading Boulder-based marketing agency, and as Chief Marketing Officer for Columbia Care, a major U.S. multi-state cannabis operator.