More than 1,000 industry leaders gathered at the MJ Unpacked Conference in St. Louis to address issues facing the cannabis market. In less than two years of selling legal recreational weed, Missouri's cannabis market has grown to $1.4 billion — outperforming states with a longer history of marijuana legalization like Arizona, Colorado, and Nevada.
"Those are mature marketplaces, and you are surpassing them," said Laurie Parfitt, CEO at LKP Impact Consulting. "Missouri is doing amazing things, and we expect tremendous growth in this market going forward."
Parfitt gave a year's overview of Missouri's cannabis market as part of the MJ Unpacked Conference in St. Louis last week, which brought together more than 1,000 industry leaders, regulators, investors, and scientists to address issues facing the cannabis market.
To a ballroom packed with brand executives, Parfitt unveiled Missouri's top consumer — it's unsurprisingly a millennial man. Men make up 64% of cannabis sales in Missouri and more than 40% of shoppers overall are millennials or people between ages 28 and 43.
Read more at KSMU