On Friday, October 25, 2024, Pleasantrees debuted its "Enjoy More" campaign alongside a 'Never Remediated' pledge to consumers.
The vertically integrated cannabis company continues to shine a light on remediation – a process that removes undesirable elements, such as pesticides, heavy metals, or mold, from cannabis flower by using various methodologies of radiation.
While remediation mitigates harmful elements and allows cannabis to pass state regulatory standards, it results in dead pathogens that remain on the flower. Additionally, the remediation process destroys the flower's natural terpenes and cannabinoids, making the cannabis product less flavorful and potent.
Bryan Wickersham, President of Pleasantrees said: "We are incredibly proud that 100% of the cannabis, flower or concentrate, that goes into every product we bring to market is grown, produced and packaged under our team's oversight."
"The "Enjoy More" campaign has always been about quality," said Ryan Wood, Creative Director of Pleasantrees. "It's about how the quality of Pleasantrees' products helps people enjoy their quality time however they choose – because, at its core, cannabis is a tremendous plant that has the unique ability to enhance or elevate different aspects of someone's everyday life."
As part of the campaign, Pleasantrees re-launched its e-commerce website putting the customer's online experience at the forefront by utilizing a design-forward approach. Later this year, the retailer will release a shoppable box curated with its core products spanning from pre-packaged flower to a cannabis-infused beverage.
If you wish to view the Pleasantrees Enjoy More video, click here.
For more information:
Pleasantree
enjoypleasantrees.com