As interest in horticultural techniques grows among their clients, the North American company TriEst Ag Group has announced a partnership with Priva. "We're bringing advanced irrigation and climate management solutions to traditional field farming practices," the company stated.
TriEst Ag, a part of the TriCal Group, is a distributor and applicator of diverse products for open field cultivation. "We offer growers support from pre-planting through harvest, season after season," says Kevin Bryan, head of TriEst's protected agriculture division.
According to Kevin, an increasing number of their clients are showing interest in protective structures, such as tunnels and greenhouses. These clients aim to address unpredictable weather patterns, meet the need for sustainable farming practices by optimizing water and fertilizer use, and enhance yield and quality.
"Our customers are taking notice of modern farming techniques that provide greater assurance and security for their farming businesses," Kevin adds. "Partnering with Priva allows us to offer our customers cutting-edge technology in climate and water management. Together, we are driving innovation and sustainability in agriculture, ensuring that our clients can thrive in an ever-changing environment."
"A prime example of the value of protecting crops from unpredictable conditions is a strawberry grower who must supply 5-10% organic berries to fulfill their contract with a retailer," explains Andrew Brooks, business development manager at Priva. "Organic farming often requires more manual labor for tasks like weeding, pest control, and harvesting. Strawberries are already sensitive to weather conditions, and excessive rain can easily wipe out 50% of an organic crop."
Growers are also opting for tunnels or greenhouses because of the economic benefits. "While the initial investment can be substantial, the long-term economic benefits are significant. Higher yields and better-quality produce translate to increased market value and profitability. Moreover, reduced input costs for water and fertilizers contribute to overall savings, making these structures a financially viable option for forward-thinking growers," Brooks notes.
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