Sonoma County's premier cannabis event in September has blossomed into a public gathering, with the "Hall of Flowers" Cannabis Market & Festival ushering in a new era of food pairing for consumers.
The industry event at the Sonoma County Fairgrounds in Santa Rosa will open up its second day to the general public. The event, named after the fairground's building, has held cannabis markets for industry representatives every year, except in 2020.
This year, the business-to-business day is set for Sept. 20 from 10 a.m. to 5 p.m. for an event that traditionally draws about 3,500 cannabis industry professionals. Sept. 21 from noon to 10 p.m., organizers expect another 5,000 people to visit to sample or buy from 300-plus various cannabis brands scattered across seven buildings.
"For the first time, we're going to have consumers. The idea is to build a farmers market, not a flea market," founder, organizer, and marketer Rama Mayo said. "The brands have been asking for it. This year, they can get real data and feedback from consumers."
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