During the month of July, Premier Tech announced a co-branding initiative between their PRO-MIX growing media product line and their proprietary biological active ingredients: AGTIV.
For PRO-MIX, moving forward with this co-branding reflects their stronger position to bring innovation to their customers. "The benefits of this co-branding fall broadly into two categories: being more comprehensive about our beneficial microorganisms for our growers and creating a synergy between our brands," says Bernard Brideau, Market Development Director - Medicinal. "I want to assure our customers that the trusted formula and performance of PRO-MIX products remain unchanged." 
Starting next year, growers will find PRO-MIX packaging featuring our AGTIV technology, replacing names such as MYCORRHIZAE with AGTIV REACH. In Canada, BIOSTIMULANT will become AGTIV AMPLIFY, and BIOFUNGICIDE will be branded as AGTIV FORTIFY in the United States. Each of these names has been carefully chosen to reflect the unique actions these technologies have on plants, enhancing their ability to absorb more nutrients, stimulate their growth, and amplify their overall health.
For more information:
Premier Tech
https://www.pthorticulture.com/en-ca/medicinal
PRO-MIX and AGTIV