BRNT Group announces a strategic brand licensing partnership with Freedom Cannabis Inc., an ESG-minded (Environmental, Social, and Governance) cannabis processor and distributor based in Edmonton, Alberta, Canada.
Under the terms of this brand licensing agreement, Freedom Cannabis Inc. will assume the roles of processor, packager, and distributor for BRNT's flagship brand, Violet Tourist.
BRNT is thrilled to entrust Freedom Cannabis Inc. with the responsibility of bringing the Violet Tourist experience to discerning cannabis enthusiasts across Canada.
"We are excited to partner with Freedom Cannabis Inc. to expand the reach of Violet Tourist," said Gage Gorda, CEO at BRNT Group. "Their proven track record in processing and distribution, coupled with their strong commitment to environmental sustainability and community well-being, aligns seamlessly with our brand's ethos. This collaboration allows us to maintain the highest quality standards while making our products more accessible to consumers."
Freedom Cannabis Inc. has invested in Canada's largest rooftop solar installation, generating 1.8MW of clean energy to power its cultivation and processing operations. "This commitment to sustainable practices aligns perfectly with BRNT Group's values and vision, reinforcing the partnership's potential for positive impact within the industry."
In addition to their environmental efforts, Freedom Cannabis Inc. has demonstrated dedication to their local community. The company donates proceeds from their food garden to the local food bank and supports 70 families through its operations.
"Freedom Cannabis Inc. is honored to be entrusted with the Violet Tourist brand, and we will do right by its consumers for years to come," said Nathaniel Garneau, Master Grower and Head of Corporate Development at Freedom Cannabis Inc. "With a successful history of providing packaging solutions to over 30 Canadian licensed producers, Freedom Cannabis Inc. is well-equipped to manage the packaging needs of the Violet Tourist brand."
"We are excited to collaborate with Violet Tourist to bring their exceptional products to a wider audience. This partnership embodies our commitment to excellence, sustainability, and community support, and we look forward to a fruitful collaboration."