“We wanted to have a big impact, which is why we created such a large project.” A new California cannabis company was recently announced, which will be one of the largest outdoor cannabis farms in the state. In Santa Barbara County, Farming First Holdings has established 134 acres of rolling outdoor cultivation. “Demand for affordable cannabis that is farmed with low environmental impact is growing quickly,” says William Terry, Co-Founder and CEO. “There are many ways to grow responsibly, and Farming First is happy to utilize a number of approaches that minimize negative impacts.”
Aiming to set a new standard
Leaning on multigenerational agricultural experience, William explains that Farming First aims to set a new standard for the developing cannabis industry. “Our roots run deep on the California coast, with a roster comprised of long-time California farmers, inspiring entrepreneurs, cannabis-industry veterans, and influential designers. Authenticity and efficiency are Farming First’s strengths, while consistency and scale are distinct advantages,” he says. “At its core, Farming First was started to bring a level of care and value to California cannabis consumers that are unrivaled in the market. This is a complex process, as it involves the things that consumers can see, touch, feel, smell, and also the things they cannot, such as sustainable farming practices. We wanted to have a big impact, which is why we created such a large project.”
Sustainable cultivation
As William explains that there is a rising demand for sustainably grown cannabis, and the company has a major focus on implementing sustainable practices. First of all, they chose to grow outdoors, in the Californian sunshine. “The best way to farm is to assist nature rather than completely replace it. Plants grown under natural sunlight are able to express their genetic potential in a way that is not replicated indoors. Further, the solar energy required to grow crops is free when it comes from the sun. Recreating this level of photosynthetic activity in the plants when growing indoors requires a massive amount of power, creating an otherwise avoidable environmental impact.”
Moreover, the farm uses a precision irrigation and fertilization tool, which allows for optimum plant growth with minimal waste. “Any irrigation run-off from the system is then recaptured and upcycled by applying it onto the farm’s numerous grass meadows, which are grazed by local deer herds and the company’s grass-fed cattle.”
According to William, when choosing to grow cannabis outdoors, the best way to ensure quality is to start with strong genetics, consistent growing protocols, and a farm that is located where the weather is rarely problematic. “Overall, we believe our blend of quality, potency, environmental responsibility, and value pricing make for a unique combination.”
For more information:
Farming First 
www.farmingfirst.com