US (MA): Howard Schacter appointed as CCO of MariMed

Howard Schacter has been appointed as the Chief Communications Officer of MariMed and a member of the MariMed Executive Management Team.

"I am thrilled to welcome Howard to the MariMed team and look forward to him significantly elevating visibility of the Company and our brand portfolio," said Bob Fireman. "Howard's unique background combines traditional corporate communications and brand marketing PR in cannabis, CPG, retail and other sectors. We are on a growth trajectory, with a focused strategic plan that's working. Howard brings exactly the right skill set to tell our compelling MariMed story to investors and the media, to generate even more attention for our award-winning brands among customers and patients, and to align our employees around our mission and values."

Mr. Schacter brings a wealth of communications experience to MariMed, having counseled companies including Facebook, McDonald's, Microsoft, Spotify, and many others as a senior executive at leading PR agencies. He most recently served for three years as head of communications for another leading multi-state cannabis operator, Acreage Holdings. Prior to entering the cannabis industry, Mr. Schacter earned a Brandweek Marketer of the Year award for creating and promoting a portfolio of licensed celebrity and athlete brands for apparel retailer Steve & Barry's. Earlier in his career, he led the communications department for SFX/Clear Channel Entertainment (subsequently rebranded as Live Nation).

Mr. Schacter received a Bachelor of Science degree from the University of Maryland at College Park.