“Responsible industry practices start with educated consumers holding all providers accountable"

As the Cannabis market continues to boom and a rising number of cultivators compete for the spotlight, Autumn Brands’ Head Grower Johnny Brand shares exactly what conscious consumers should look for in a provider. Backed by decades of hard-won, sustainable farming expertise, 50% woman-owned Autumn Brands stands out as a sixth-generation, family-run clean grow operation with a health-centered holistic focus and refreshingly artisanal approach. Dedicated to clean grow practices that prioritize consumer safety and product quality, Johnny Brand now demystifies the process of choosing a top-notch cultivator with confidence.   

“As with anything else you might eat or drink, asking the right questions of your cultivator is key to ensuring that environmental and personal safety measures are maintained,” explains Brand. “Responsible industry practices start with educated consumers holding all providers accountable and demanding more from growers.” 

Before selecting a product, here are crucial questions to ask, according to Johnny. "What steps does your company take to ensure environmental safety? For example, Autumn Brands utilizes a closed-loop watering system to help preserve natural resources. Relying on traditional, no-spray greenhouse farming techniques, we also manage a healthy grow process with an Integrated Pest Management system that allows beneficial insects like ladybugs to proliferate," he explains. 
"Does your team take extra safety measures to reduce the risk of microbial and chemical contaminants? To ensure a safer product, we instituted the regular use of multiple Molekule Air Pro RX units at key points throughout their facility. These advanced air purifiers are proven to destroy the invisible viruses, bacteria, and mold that can harm health. We also refrain from using pesticides for a cleaner, safer user experience."

"Can you trace each strain from seed to sale? One of the first Santa Barbara-based growers to earn an ongoing provisional license, Autumn Brands was also among the first admitted to Metrc, California’s chosen Seed to Sale Track and Trace system for Cannabis. This carefully monitored system ensures compliance with “seed-to-sale” tracking and reporting requirements, giving consumers added peace of mind about the purity of their product," Johnny remarks.